Associating colors for months has been an important tool to raise public awareness about issues such as cancer, mental disorders and organ donation
Associating a “color” for a month proved to be a good marketing tool for disseminating information about important health issues. The October campaigns (against breast cancer) and Blue November (against prostate cancer) are among the most successful, and have inspired many others. There are months with up to four different colors, according to their theme. These are the best known in Brazil:
1. JANEIRO BRANCO
Theme: Mental health
Depression affects 322 million people worldwide and 11.5 million Brazilians, according to the WHO. Already the anxiety disorders affect 264 million (18.6 million in Brazil).
2. PURPLE FEBRUARY
Affects memory and language. It is estimated that, in the world, 35.6 million people have the disease and, in Brazil, 1.2 million,
3. MARCH LILÁS
Theme: Cancer of the cervix
It is the fourth cause of death of women by cancer in Brazil. In 2016, an estimated 16,000 new cases were estimated.